synchrotising
The HUGE value proposition of synchrotising is two-fold. First, all parties/partners involved share the wealth and BUZZ of a very public promotional relationship. Secondly, when synchrotising, you have the potential to double, triple, quadrupale your reach through the shared exposure of multiple audiences and promotional partners. How? All parties/partners involved in a syncrotising engagement co-promote one another during the promotional/pitch period.
Through these two value-propositions, multiple promotional piggyback opportunities are created, alliances are formed and remarkable awareness for your business is created. When you synchrotize, you create connections, opportunity and new-found relationships, all of which can "translate" to increased sales, marketplace dominance, customer growth and brand recognition.
synchrotising Case Study
Client Background:
Personal Preference/Just Better Art is a premiere provider of art-on-canvas and a leader in the vast wall decor industry leader for 30+ years. During their entire time in business, Personal Preference/Just Better Art adhered to a direct selling business model to acquire clients, consultants and sales.
Objective(s):
Increase market-share by re-inventing the Personal Preference/Just Better Art brand. Diversify approach to target market segmentation by adding alliance marketing and product placement to their already successful direct selling marketing mix.
Recommendation:
Create and execute a home decor alliance and affiliation program, synchrotising, to accomplish newly defined marketing objectives, create awareness for the Personal Preference/Just Better Art product line and recruit key sales/business opportunity leaders.
Strategy/Solution:
Execution of a customized synchrotising program to various prospective industry partners and media outlets. Industry partner example; StagedHomes.com, a worldwide leader in the home staging community. Goal to bring the Personal Preference/Just Better Art brand/product message to the StagedHomes.com staging community, exposing the product line to an as yet, unrealized target audience. Media outlet example; negotiate a product placement deal with ABC's Extreme Makeover: Home Edition (EMHE). Goal to feature art on a weekly basis through the broadcast of the EMHE program, creating awareness of the Personal Preference/Just Better Art brand and product line to a national consumer audience.
Approach:
Develop and execute a customized alliance and affiliation program for StagedHomes.com and Extreme Makeover: Home Edition - each providing promotional and product placement oppotunities in return for promotional considerations. Customized promotional program vehicles included; promotional microsites, HTML e-mail campaign/distribution, PURLs program, database marketing, on-air brand mention(s), show credits and static cards, etc.
Results:
Personal Preference/Just Better Art experienced a substantial increase in brand recognition through the promotion of their product line to 1 million+ average weekly viewers of Extreme Makeover: Home Edition and over 12,000 StagedHomes.com home stagers. Both newly acquired alliances translated into increased sales and story selling opportunities throughout the overarching Personal Preference/Just Better Art strategic marketing planning period.
Sign Up Today and Start synchrotising!
Call our office and set up a FREE :30 minute consultation. There is no obligation. The FREE consult will help us learn more about your business and provide additional details regarding our synchrotising program. If you like, you can also Contact Us via our website. Or simply call our office at 630.587.3900 and schedule an appointment.