Products
When we're not helping one of our clients bring their own product or widget to market, we're developing our very own original line of sales incentive products. Take for example, our unique line of HiLids and YummyCANpaign products and corresponding interactive sales/lead generation components.
HiLids and YummyCANpaign Products and Components
 |
HiLids, Sales Distribution Product Line. So what exactly does that mean and what the heck are HiLids? Glad you asked. HiLids are an amazingly durable, customized Portable Promotional lid that can be used as either; a Go-Anywhere Promotional Sign or Pocket Promo Pal. No matter which type of HiLid you use, we're certain that your customized HiLid will make a tremendous impression, dramatically increasing your potential for sales and sales promotion, grabbing the attention of anyone that comes into view or contact. HiLids say Hi, Hello, Hey There! They're the first thing a prospect or customer will see and read! Each HiLid can be customized with promotional information provided on the front and back, engaging prospects and customers alike. HiLids are great for door-to- door residential and commercial sales. HiLids are the perfect high-traffic promotional companion and because of their unique shape and eye-catching graphics, HiLids are an awesome guerilla marketing tool. HiLids have three applicators; suction cup, magnet or string for any exterior or interior application. For more information, please complete our Contact Us e-form now, call us at 630.587.3900 or check out our Product/Promotional PDF here. |
 |
YummyCANpaign, Sales Incentive Product Line. YummyCANpaigns are customized sales incentive campaigns for companies with external or internal sales and sales management teams. Whether you need an extremely unique sales incentive CANpaign for your external sales team or a new way to motivate your internal sales and management teams, YummyCANpaigns are the answer. We provide a completely turnkey solution. Our past clients have included ADP, Personal Preference, Cubmiserate.com, etc. YummyCANpaigns come in many shapes and sizes. For more information, please complete our Contact Us e-form now, call us at 630.587.3900 or check out our Product/Promotional PDF here.
|
Case Study: ADP "CAN DO" YummyCANpaign . . . Getting Their CAN Instead of Their Foot In The Door
Client Background:
ADP, the industry leader in payroll, HR and benefits services needed a unique sales incentive program for their external sales force. With little response to standardized postcards and print on demand sales programs, ADP engaged RESZEL to develop a customized YummyCANpaign as their next prospecting sales incentive program.
Objective:
Create tremendous buzz for the roll out of a new time and labor management program. ADP upped the ante by making the new "CAN Do" YummyCANpaign as the primary prospecting vehicle for doors that had never been opened.
Recommendation:
Creation and execution of a blind three-part touchpoint YummyCANpaign. The touchpoints would include a corresponding YummyCANpaign component to create curiosity leading up to the third touchpoint in which the prospect would receive the ADP "CAN Do" YummyCAN.
Strategy/Solution:
The ADP new time and labor management program could, on average, save a prospective customer $100,000.00. The YummyCAN- paign creative highlighted the potential savings by incorporating a "CAN DO" concept to offset competitive claims, creating a positive lead-in with a "pay-off" in the last touchpoint of a YummyCAN full of $100 GRAND bars. The CANdy bars completed the creative concept.
Approach:
Upon approval, the three-part touchpoint YummyCANpaign was launched over a period of eight-days. On the ninth and tenth days, ADP sales representatives began making calls to the prospects asking for a meeting to discuss the new time and labor management program.
Results:
ADP continues to use the "CAN DO" YummyCANpaign. To date, ADP has generated close to $1,000,000.00 in sales attributed to the "CAN DO" YummyCANpaign. Please see the ADP testimonials here.
Sample images of the ADP "CAN DO" three-part touchpoint YummyCANpaign shown here.