The Story Behind The Photo
The Real Story Behind The Photo. RESZEL Owner, Kevin W. Reszel snapped the photo used on the home page while on a family vacation. Upon taking the photo, one thought remained in his head . . . brands out-of-sight, are not necessarily out-of-mind. Let's play a quick game. How many brands can you spot when viewing the home page photo? One? Two? How about four.
1. Boston Red Sox 2. The Rolling Stones 3. Barnes & Noble 4. Elvis. Yes Elvis! He lives?
That's Right. We Found Him. The King of Rock 'n Roll Himself.
On a warm summer evening, July 4, 2004, Kevin spied through his viewfinder a rare and unusual sighting. The elusive brand known only as Elvis. There he was, a mere 10-feet away, hunkered down just outside the Hatch Music Shell in Boston, Mass of all places. Okay. So it's not who you think it is, but isn't that the point! The very IDEA of this Super Brand, a brand so strong so as to overshadow three additional household names in the sports, music and retail arenas. Just the IDEA of this legendary persona conjures up a gad-zillion thoughts in the minds of each and every one of us.
No doubt the majority of you had the exact same thought Kevin did and made the exact same leap. Could it be? Is this really the one and only "E" from days gone by? I mean, the very IDEA! And that is exactly where we come in. The Very IDEA. That's IDEAvertising. A campaign that creates an amazing state of top-of-mind awareness. We CAN Do That for you, your brand, your business, your widget, your marketing communications.